Originally, my group and I were not exactly sure what the "brand" of a film was. When I hear the word 'brand', I think of BMW, Chick-fil-a, and Apple. So how can this apply to a film? After some research, I learned that a big part of branding a film is done through the talent within the film. For example, nowadays when people see Liam Neeson starring in a film, it is automatically branded as a good action film. Similarly, when a movie is starring Kevin Hart, people expect the film to be a solid comedy. However, since we are making a title sequence on a (very) low budget, we won't be able to use popular Hollywood stars to brand our film. Luckily for us, we are making a thriller film, and this genre never requires stars to sell the movie. Yet we do need to use other modes of branding to be successful. We must create NEW brands in our film to sell it, sort of like how the Apple logo was new back in 1976 and no one knew about it, yet now it is a symbol of quality and innovation to millions around the globe. Note how the color scheme and general shape of the Apple brand stays similar no matter how many variation are created. The colors are classic and give an advanced feel, including steels, grays, whites and blacks. They all portray a partially bitten apple, demonstrating the unique brand of the Apple Company. In order for us to create our brand, we must:1) Create a well designed title
2) Use a unique color scheme &
3) Make our own poster art
These are all vital aspects for making our film unique, and allowing it to stick out from the rest of the entertainment industry. It's just like how when you see a bat on a T-shirt, you know the person wearing it is most likely a Batman fan as they are representing that brand. For my specific film, we have decided that the mysterious aspects of human eyes will be our brand, along with the enchanting quality of liquid water. Together, with a unique pastel color pallet, we are associating our film with nothing else except Lucid Elucidations itself. To demonstrate, we already have a movie poster design in mind, which can be viewed below, created by our editor Ben Isaacs.
The usage of eyes, water and pastel colors is enough to visually separate our film form others on the market. It is the start to our unique brand, in which we will be able to build a fanbase off of. Ultimately, with our film we are hoping to achieve a brand that is associated with abnormality, strange occurrences, and overall the compelling seduction of human secrets. It is a thrilling, addictive brand that we wish to achieve and create.
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