Sunday, February 17, 2019

Finance My Film, Blumhouse


An important part of the filmmaking process is getting your production company to finance your film. In this case, it has been previously stated that my production company of choice is Blumhouse. In order to make them want to finance my film, the first thing that should be brought up is that we only want a small budget (approximately $5,000,000 would be great.) It is well known that Blumhouse only produces low budget films, just to make sure they don't lose money if their films don't make a good candidate for theatrical release or simply don't perform well at the box office. By approaching them and making it obvious that I wish to stay within their low budget range, it would make them more susceptible to financing it. This, of course, paired with a pitch of my film that explains the basic plot, script and message I wish to achieve (all of which would fall under the thriller genre, much to Blumhouse's liking) should help ensure that they are willing to finance my film. In order to build suspense and a popular franchise, we could try to collaborate with popular Halloween venues such as Universals Halloween Horror Nights and Busch Gardens Howl-O-Scream, creating haunted houses named "Lucid Elucidations" which can either 1) lure in fans after they watched our film from theatrical release, promoting the popularity of the franchise or 2) if the film has not been released theatrically yet, it would help build anticipation for the film once it is released. With the latter option, we would be creating a fan-base that helps ensure the possibility of the box office profit being higher than previously expected. Blumhouse has teamed with these Halloween brands numerous times before, so it is always a possibility. Along with that, the idea of cross-media convergence is always a great plan. We could mix our movie's pieces with other very well known advertisement brands on TV: A Ford commercial, McDonalds ad, or even an AT&T commercial could be easy ways to cross two products at one time, bringing awareness to them both but promoting our movie so everyone makes money.

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