Modes of Exhibition In More Depth

The way our film will be exhibited is vital to how successful our film will be. In terms of theatrical exhibition, we will be showing our film in public theaters as a wide release all across America. This is beneficial to our film because it will physically push our movie out into the hands of the public and will automatically increase the popularity of the film, even if it is a small increase. Along with that,  the fact that Universal Studios is our first choice as our distributor due to its 10-year first look contract with our production company Blumhouse grants us a greater chance at being successful with a theatrical release. This is because Universal is a powerful distributor, and can provide a strong marketing campaign for our film along with being able to work with good exhibitors who can help ensure a better chance of success for our film in the movie theaters.


Non-theatrical exhibition involves home-video, cable, streaming, etc. This will also be a great way for us to exhibit our film as people are gradually moving towards the preference of watching films from the comfort of their couch rather than going to the theatre (this is sad, I know. But bare with me.) By doing this we will be appealing to the preferences of our customers which will ultimately help the success of our films release. Thankfully for us, our second choice for our distribution company (if Universal rejects our film) is A24 distribution. A24 signed a contract with Amazon prime that concludes any A24 distributed film can be accessed on Amazon Instant Video after the film has been released on DVD or blu-ray. With this being said, we will be able to exhibit our film non-theatrically both by the usage of DVD's/blu-ray but also with on-demand video sites (Amazon Instant Video in this case.)


After some more research I have also decided that we should participate in non-theatrical exhibition through a film festival, such as the Sundance Film Festival. This idea came to mind after learning that Get Out (2017) premiered secretly at Sundance before it was released to theaters. This was a great move on Get Out's part as it helped to build up hype for the film before it was theatrically released. It also allowed the film to be known. It wasn't released fresh into the theaters without a reputation. Instead, critics were already raving about it, and it had an early start to a fanbase. This would be a smart way for us to promote our film while exhibiting it through non-theatrical means.

Source: 

http://www.filmreference.com/encyclopedia/Criticism-Ideology/Exhibition-NON-THEATRICAL-EXHIBITION.html

https://deadline.com/2017/01/jordan-peele-get-out-sundance-film-festival-secret-screening-1201892361/

https://deadline.com/2017/06/exhibition-companies-create-global-cinema-federation-deal-industry-concerns-1202117382/